The top data skills you need to get hired
It turns out, there’s a secret sauce to getting a job in today’s work force. Two words: data skills Data skills are so in-demand, they’re becoming increasingly useful in a number of fields—not just technology and finance. Marketing, human resources, sales, and customer service are just a few areas where your expertise can make a big difference to your job performance.
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This is an obvious one, but it’s worth mentioning, given that proficiency in Excel is one of the key skills to landing a good-paying job, according to a recent labor-market analysis by Burning Glass Technologies.
Web analytics is about collecting online data and using it to understand your customers better. Common web analytic tools include Kissmetrics, Mixpanel, and, most notably, Google Analytics, which let companies track and analyze website traffic. These consumer insights can help improve everything from customer service to product development.
Schultzat describes data visualization as being able to transform information into helpful visual presentations. “When done well, data visualization tells a story,” Schultzat says.
“By turning findings into graphs and charts, you make information more digestible,” Bradford explains. Visual storytelling skills help employees make persuasive presentations to clients and executives, says Laurence Bradford, creator of the learntocodewith.me blog and podcast. Even an entry-level salesperson, for example, could create a line graph to show his or her manager how their sales improved from month to month.
Like web analytics, customer analytics enable companies to organize data and study customer behaviors. Not limited strictly to online behavior, customer analytics is used across various industries to create direct marketing campaigns, improve performance, and maximize customer satisfaction. Companies that use customer analytics can boost their bottom line substantially, as shown in a study last year by McKinsey & Company. If you develop the skills to analyze and interpret this data, you could increase your value within your company.
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